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Remix the Future

Fernando Degrossi from Brazil wins global design contest


The winning design was selected at a live judging event at The Magazzini, Heineken's space in the heart of the creative community at Milan Design Week. Fernando's design beat almost 2,000 entries and becomes the second Limited Edition bottle that will be produced.

Panel to vote on the finalists at Milan Design Week 2013

To celebrate its 140th year, Heineken® put its design treasures online and challenged creative minds everywhere to 'remix' these assets into an iconic bottle, designed for the future. The remix theme gave designers total freedom to delve into Heineken's past and play with the brands DNA to create a cool new design.


The Concept

The winning approach remixes five circular Heineken® logos from five different decades, and incorporates the red star, Heineken's famous trademark.


The judges all agreed that the design was very clever, with the combination of assets spelling out 'Heineken®' in a way that is totally fresh but instantly recognizable.

Mark van Iterson, Global Head of Design at Heineken®, said, ""This is the completion of a five month process; a contest that has attracted over 2,000 high quality entries. The use of our heritage in this winning design is really clever and results in a very contemporary iconic bottle. It was a bold step to put our brand history into the hands of emerging designers, but Heineken® is a progressive brand and this contest has proved again that opening up in the search for creativity pays off."

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